How to Conduct a Global Trademark Search Before Launching a Brand

How to Conduct a Global Trademark Search Before Launching a Brand International Intellectual Property • Trademarks How to Conduct a Global Trademark Search Before Launching a Brand Launching a brand internationally requires more than checking whether a domain name is available. A global trademark search helps identify existing and pending trademark rights, similar brands and […]

IP Licensing and Commercialization: From Legal Right to Business Value

Licensing IP Licensing and Commercialization: From Legal Right to Business Value Executive Perspective Licensing converts intellectual property from a legal entitlement into a commercial relationship. A well-designed license must align scope, territory, field of use, exclusivity, economics, quality controls, improvements, enforcement, reporting, audit rights, and termination mechanics with the underlying business model. For further reference, […]